Lead Generation - JRNY Digital
Now Accepting New Clients
For less than the cost of one junior hire.

We fill your pipeline with leads that close

Most businesses don't have a traffic problem. They have a lead generation problem — the wrong people, from the wrong channels, with no system to convert or follow up. We build the system that fixes all of it.

★★★★★ 4.9/5 from 50+ Google reviews $300M+ in client revenue generated
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Here Are The Numbers
Advertising Spend Managed
$40M
Over $40 million in advertising spend managed across Meta and Google since JRNY Digital was founded.
Client Revenue Generated
$300M+
Over $300 million in revenue generated for our clients. Conservative estimates, focused on directly attributable results.
Average Cost Per Lead
$30.90
Best-in-class cost per lead achieved for a home services client using a Google Ads + CRO lead generation system.
Conversion Rate Uplift
267%
Conversion rate improvement delivered in a single quarter through targeted ad rebuilds and landing page optimisation.

We don't hide behind impressions or click-through rates. We own the outcome of your growth by tying every dollar spent directly to the leads in your pipeline.

Real Talk

The lead gen agency model is broken. We fixed it.

You're paying for a service provider when what you actually need is a partner who's accountable for your pipeline — not just your ad spend.

The Old Way

What most agencies deliver

Junior account managers running templated campaigns. Set-and-forget automation. Vanity reports dressed up with impressions and clicks. No connection between what's in their dashboard and what's in your pipeline.

  • Junior hires managing your account, rotated every quarter
  • Generic campaigns copy-pasted from other industries
  • Reporting on clicks and impressions, not actual leads
  • No CRO — traffic lands on your existing page and leaks
  • No follow-up system — leads go cold before you call
  • 60-day turnaround on basic campaign changes
The JRNY Way

What we plug into your business

Senior strategists, media buyers and conversion specialists embedded in your business — obsessed with one metric: qualified leads hitting your inbox at the lowest possible cost.

  • Senior expertise on every account, never handed to juniors
  • Industry-specific campaigns built around your ideal client
  • Reporting on cost per lead, lead quality and pipeline value
  • Purpose-built landing pages with A/B testing from day one
  • CRM and email nurture built in — no lead left cold
  • 7-day execution cycles, not 60-day agency timelines
What We Do

Lead generation services that
fill your pipeline

Every service is engineered for one outcome: qualified leads at a cost your business can profitably sustain.

Google Search Ads (PPC)

Capture prospects at peak intent — the moment they're actively searching for what you offer. We manage keywords, bids, ad copy and quality score to drive maximum lead volume at minimum cost.

$30.90 cost per lead — JH Plumbing
Learn more →

Meta & Social Media Advertising

Reach your ideal clients on Facebook and Instagram before they even start searching — using lookalike audiences, life-event targeting and embedded lead forms that convert on mobile.

300% more leads in month 1 — Franklin Family Law
Learn more →

Landing Page & Conversion Rate Optimisation

More traffic is wasted without pages built to convert. We design dedicated landing pages with trust signals, qualifying forms and A/B testing — improving your conversion rate every month.

267% conversion rate uplift — Rin Kim Law
Learn more →

Search Engine Optimisation (SEO)

Build a sustainable pipeline of organic leads that doesn't switch off with your ad budget. We get you ranking for the terms your ideal clients search — and we keep you there.

78% increase in organic sessions — Hunter Broking Group
Learn more →

Email Marketing & Nurture Sequences

Not every lead is ready today. Our automated sequences educate, build trust and create urgency — so when the prospect is ready to commit, you're the only firm they're calling.

42% average open rate across nurture campaigns
Learn more →

CRM & Lead Automation

Speed-to-lead is everything — 80% of leads go cold after 5 minutes. Our CRM and automation setup ensures every lead is followed up instantly, tracked and reported accurately.

Under 5-minute lead response time, automated
Learn more →
How It Works

From onboarding to pipeline growth

We move with speed, executing in 7 days what traditional agencies overthink for 60.

01
Week 1

Discovery & Audit

We audit your entire ecosystem — ad accounts, landing pages, CRM, analytics and competitor positioning. We find exactly where leads are leaking and where the biggest growth levers sit.

02
Weeks 1–2

Strategy & Build

Your senior team builds a custom lead generation strategy: channel mix, campaign structure, landing page wireframes, CRM setup and reporting framework — all tied to your revenue targets.

03
Weeks 2–3

Launch & Test

We launch campaigns, go live with purpose-built landing pages, activate email sequences and start building the data engine that compounds results month over month.

04
Ongoing

Optimise & Scale

With validated winning channels identified, we scale spend, expand targeting and continuously improve creative and copy — driving your cost per lead down while lead quality rises.

Why JRNY Digital

Not your average lead generation agency

We're breaking the traditional agency model to become Australia's most trusted direct-response lead generation partner.

Your business is never handed to junior hires or set-and-forget automation. Our team has solved the lead generation challenges of businesses across law, healthcare, finance, home services and eCommerce — because we've done it before, for 100+ partners.

We tie every dollar spent directly to the leads in your pipeline. No fluff. No vanity metrics.

Senior Expertise on Every Account

Your campaigns are managed by senior strategists and media buyers — never juniors, never templates, never set and forget.

We Own the Outcome

Cost per lead, lead quality and pipeline value — tied to your actual revenue targets, not impression counts. If your leads aren't converting, we're not done.

Speed Is Our Competitive Advantage

7-day execution cycles. We've delivered a 267% conversion rate uplift and $10k+ in new revenue within the first month of launch.

Full-Funnel Transparency

You'll see exactly where every lead came from, what it cost and how it performed. Real-time access, monthly reports and zero black boxes.

Real Results

Real results from real businesses

Lead generation results we've delivered across industries — all measurable, all directly attributed.

Rin Kim Law
Law Firms
267%
Conversion rate uplift
35%
Cheaper cost per lead
82%
Better lead quality
Google Ads + CRO
Franklin Family Law
Law Firms
300%
More leads in month 1
$90
Cost per lead achieved
3x
Lower CPL vs previous agency
Omnichannel Campaign
JH Plumbing
Home Services
$30.90
Cost per lead
22.76%
Conversion rate
$10k+
Revenue in month 1
Google Ads + Landing Pages
Australian Stock Report
Financial Services
257%
Marketing efficiency ratio
7.5x
Return on investment
430%
Less ad spend needed
Paid Media Optimisation
Hunter Broking Group
Financial Services
78%
Increase in organic sessions
45%
Increase in conversions
#5
"Insurance broker Brisbane"
SEO Campaign
A Fencing Company
Home Services
$0
Starting revenue
$700k
Revenue in year one
12mo
To achieve result
Google Ads + Meta + SEO

Partner Spotlight

View All Case Studies
Rin Kim Law
267%
Conversion Uplift
$200
Cost Per Lead
82%
Better Quality

Rin Kim Law

Lead Generation | Google Ads + CRO + Landing Pages

Rin Kim Law were running paid campaigns but struggling to generate qualified leads at a sustainable cost. Their existing campaigns had poor targeting, no dedicated landing pages, and no conversion rate optimisation in place.

We performed a comprehensive audit of their Google Ads account, rebuilt campaigns from scratch with intent-based keyword targeting, developed dedicated landing pages for each practice area, and implemented conversion rate optimisation across the entire funnel.

  • 267% uplift in conversion rate from restructured campaigns and landing pages
  • Cost per lead reduced by 35% to just $200 per qualified enquiry
  • 82% improvement in lead quality — more retainer-ready clients, fewer time-wasters
  • Team freed up from chasing bad leads to focus on winning cases
Franklin Family Law
300%
More Leads
$90
Cost Per Lead
Month 1
Timeline

Franklin Family Law

Lead Generation | Omnichannel — Google + Meta + Landing Pages

Franklin Family Law had been with a previous agency for over a year and weren't seeing results. Their campaigns were generating a trickle of leads at unsustainable cost. They came to us needing a complete overhaul.

We built an omnichannel lead generation system from scratch — Google Search campaigns for high-intent traffic, Meta campaigns for audience building, and a seamless landing page experience designed around family law prospects. Results arrived within the first month.

  • 300% increase in lead volume compared to the previous agency
  • Cost per lead reduced to $90 — a 3x improvement on previous benchmarks
  • 15% conversion rate across all lead generation landing pages
  • Results so strong we had to reduce ad spend to allow the team to handle volume
JH Plumbing
$30.90
Cost Per Lead
22.76%
Conversion Rate
$10k+
Month 1 Revenue

JH Plumbing

Lead Generation | Google Ads + Dedicated Landing Pages

JH Plumbing needed a fast-start lead generation system to fill their calendar with high-quality jobs. They had no existing digital marketing and needed results quickly to justify the investment.

We launched a targeted Google Search campaign with geo-targeting for their service area, supported by a purpose-built landing page optimised for mobile conversions. Within weeks, the system was generating consistent, high-quality leads at a cost the business could sustain and scale.

  • $30.90 cost per lead — among the best we've seen in the home services sector
  • 22.76% conversion rate on the dedicated landing page
  • $10,000+ in directly attributable new revenue in the first month of operation
  • System fully operational and scaling within the first 30 days
Australian Stock Report
257%
Marketing Efficiency
7.5x
Return on Investment
430%
Less Ad Spend

Australian Stock Report

Lead Generation | Paid Media Rebuild + Attribution

Australian Stock Report were spending heavily on paid media but had no clear attribution model and no mechanism for understanding which campaigns were driving the leads that actually converted into subscribers.

We rebuilt their entire paid media structure, implemented proper tracking and attribution, identified the highest-performing audience segments and channel combinations, and cut spend on channels that weren't delivering qualified leads.

  • 257% improvement in marketing efficiency ratio within 1 month
  • 7.5x return on investment from rebuilt paid media campaigns
  • 430% reduction in ad spend required to achieve the same lead volume
  • Full attribution model implemented — every lead tracked to source
Hunter Broking Group
78%
Organic Sessions
45%
More Conversions
108
Linked Domains

Hunter Broking Group

Lead Generation | SEO Campaign + Link Building

Hunter Broking Group was founded in 2018 with a vision to make insurance an enjoyable and reliable process for businesses. In 18 months they had built a strong local reputation, but were invisible online — not appearing for any meaningful search terms in the Brisbane market.

We built a comprehensive SEO strategy covering technical fixes, keyword research, content optimisation, Google Business Profile, and a link-building campaign through guest posts, press releases and local citations.

  • 78% increase in organic sessions from a standing start
  • 45% increase in organic conversions — more leads without any ad spend
  • Position 5 on page 1 of Google for "insurance broker Brisbane"
  • 108 linked domains acquired through strategic link building
Read the full case study →

What Our Clients Say

Real reviews from real businesses we've helped grow.

Y
Yash K (Yamal)
★★★★★

Jason and team are amazing to work with. Knowledgeable, proactive, and most importantly: result driven. They deliver, they say what they're gonna do, and do what they say. Highly recommend.

B
Brendon Gardiner
★★★★★

We recently partnered with JRNY Digital to launch our first marketing process, and the experience has been outstanding. They quickly identified key challenges and provided practical, results-driven solutions.

Q
QPCare Info
★★★★★

We're currently working with JRNY Digital, and Paul has been absolutely amazing to deal with. Professional, responsive, and genuinely committed to helping us achieve great results.

R
Rav Brar
★★★★★

After going with 5 different agencies, we finally settled with JRNY and started seeing immediate improvements from day 1. I wish I found them sooner and saved a great deal of energy, time and money.

B
Bernd Winter
★★★★★

After bouncing about town with various levels of average agencies we settled with JRNY and are delighted with the guidance and results. No smoke and mirrors.

F
Fiona Williams
★★★★★

Our team have recently partnered with JRNY Digital and I could not speak more highly of our experience!! Innovative ideas delivered with enthusiasm and a genuine care for our business and its results.

M
Mayfair Marketing
★★★★★

We partnered with JRNY Digital over a year ago. As a specialist agency their strategies have been great for our clients. Jason and the team have a wealth of knowledge.

B
Brendan Chan
★★★★★

We've been working with JRNY Digital since August 2021, and wow, we're impressed! The team at JRNY made digital marketing so much easier and clearer for us.

Y
Yash K (Yamal)
★★★★★

Jason and team are amazing to work with. Knowledgeable, proactive, and most importantly: result driven. They deliver, they say what they're gonna do, and do what they say. Highly recommend.

B
Brendon Gardiner
★★★★★

We recently partnered with JRNY Digital to launch our first marketing process, and the experience has been outstanding. They quickly identified key challenges and provided practical, results-driven solutions.

Q
QPCare Info
★★★★★

We're currently working with JRNY Digital, and Paul has been absolutely amazing to deal with. Professional, responsive, and genuinely committed to helping us achieve great results.

R
Rav Brar
★★★★★

After going with 5 different agencies, we finally settled with JRNY and started seeing immediate improvements from day 1. I wish I found them sooner and saved a great deal of energy, time and money.

B
Bernd Winter
★★★★★

After bouncing about town with various levels of average agencies we settled with JRNY and are delighted with the guidance and results. No smoke and mirrors.

F
Fiona Williams
★★★★★

Our team have recently partnered with JRNY Digital and I could not speak more highly of our experience!! Innovative ideas delivered with enthusiasm and a genuine care for our business and its results.

M
Mayfair Marketing
★★★★★

We partnered with JRNY Digital over a year ago. As a specialist agency their strategies have been great for our clients. Jason and the team have a wealth of knowledge.

B
Brendan Chan
★★★★★

We've been working with JRNY Digital since August 2021, and wow, we're impressed! The team at JRNY made digital marketing so much easier and clearer for us.

J
Jeromy Tawil
★★★★★

We recently partnered with JRNY Digital and the experience has been exceptional. They identified challenges and provided effective, actionable solutions pivotal to improving our marketing.

S
Shaun Corbett-Jones
★★★★★

I was referred to JRNY through a mutual contact and my experience so far has been nothing short of productive and professional.

Bang & Olufsen
Bang & Olufsen
★★★★★

JRNY is one of the most efficient and effective Marketing Teams you could employ. They will increase your revenue and engage with your consumers meaningfully.

Naudic
Naudic
★★★★★

Your Service and skill is the BEST I've experienced in 15 years of working with outsourced digital marketing support. I definitely recommend your services.

M
Myka Candles & Moulds
★★★★★

The team at JRNY Digital has been a breath of fresh air. Incredibly friendly with clear communication every step of the way.

A
Andrew McClymont
★★★★★

I dealt with Justin from JRNY to build my new website. He was always 100% professional and the end product was delivered on schedule for the quoted price.

M
Mei Ho
★★★★★

JRNY team is doing a lot more than my previous marketing company. They are showing their work ethics and care. Recommended!

P
Pawssum
★★★★★

Not everyday you find a provider that promises and delivers while exceeding expectations. I've been through a lot of digital marketing providers but these guys are something else.

J
Jeromy Tawil
★★★★★

We recently partnered with JRNY Digital and the experience has been exceptional. They identified challenges and provided effective, actionable solutions pivotal to improving our marketing.

S
Shaun Corbett-Jones
★★★★★

I was referred to JRNY through a mutual contact and my experience so far has been nothing short of productive and professional.

Bang & Olufsen
Bang & Olufsen
★★★★★

JRNY is one of the most efficient and effective Marketing Teams you could employ. They will increase your revenue and engage with your consumers meaningfully.

Naudic
Naudic
★★★★★

Your Service and skill is the BEST I've experienced in 15 years of working with outsourced digital marketing support. I definitely recommend your services.

M
Myka Candles & Moulds
★★★★★

The team at JRNY Digital has been a breath of fresh air. Incredibly friendly with clear communication every step of the way.

A
Andrew McClymont
★★★★★

I dealt with Justin from JRNY to build my new website. He was always 100% professional and the end product was delivered on schedule for the quoted price.

M
Mei Ho
★★★★★

JRNY team is doing a lot more than my previous marketing company. They are showing their work ethics and care. Recommended!

P
Pawssum
★★★★★

Not everyday you find a provider that promises and delivers while exceeding expectations. I've been through a lot of digital marketing providers but these guys are something else.

Read More of Our Google Reviews

Let's Build Your Lead Generation System

Tell us about your business and what you're trying to achieve. In 30 minutes we'll audit your current setup, identify where leads are leaking, and map out exactly what a JRNY-built system would deliver.

No obligation. No generic pitch deck. Just a straight conversation about your pipeline.

FAQ

FrequentlyAsked Questions

Everything you need to know about lead generation with JRNY Digital.

A regular marketing agency focuses on brand awareness, impressions and reach. A lead generation agency is accountable for one thing: qualified leads entering your pipeline at a cost your business can sustain. At JRNY, every campaign, landing page and automation is built to produce a measurable, attributable lead — not an impression.

Paid channels like Google Ads and Meta can start generating leads within days of launch. We've generated $10,000+ in new revenue for clients within the first month. SEO and organic channels take 3–6 months to produce meaningful volume, but create a compounding pipeline that doesn't switch off with your ad budget. We'll be transparent about timelines from day one.

Yes. We have deep expertise across law, healthcare, financial services, home services and eCommerce — industries where lead generation requires specific compliance knowledge, industry-appropriate messaging and an understanding of the buying journey. We also work with businesses outside these verticals — get in touch and we'll tell you honestly if we're the right fit.

A complete system includes: paid advertising campaigns (Google and/or Meta), purpose-built landing pages with A/B testing, conversion rate optimisation, email nurture sequences, retargeting campaigns, CRM setup and automation, attribution tracking and reporting. Not every business needs every component from day one — we'll recommend the right starting point and build from there.

We track cost per lead, lead volume, conversion rate, lead quality score and ultimately lead-to-client rate. You'll receive a clear monthly report covering all of these — not a dashboard full of impressions and engagement rates. If your cost per lead isn't falling and your lead quality isn't rising month over month, we consider that a failure and we act on it.

It depends on your industry, goals and the channels we recommend. We work with businesses across a wide range of budgets. The most important factor is that your management fee and ad spend make sense relative to the lifetime value of a client in your business. Book a free audit and we'll give you an honest assessment of what's viable for your situation.

Still have questions? Let's have a straight conversation about your pipeline.

Get in Touch

Ready to Fill Your Pipeline?

Book a free growth audit. In 30 minutes we'll map out exactly where your leads are coming from — and where they should be.

Get Your Free Lead Gen Audit

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