Asset Outdoor Additions Case Study

You're spending thousands on Google Ads every month. The leads trickle in, but you can't tell which campaigns are actually working and which ones are burning cash. Sound familiar?

That's exactly where Asset Outdoor Additions found themselves. As one of Brisbane's leading outdoor living specialists, they were no strangers to quality work. Patios, decks, carports and enclosures built to last. But their Google Ads account? It wasn't built to perform.

They were up against large corporate competitors outspending them 5 to 1, and their ad account had years of untapped data sitting idle. Something had to change.

Here's how we turned their Google Ads account into a lead-generating machine, cutting their cost per lead by 56% and saving them thousands every month.

The Challenge

Asset Outdoor Additions was investing over $10,000 a month in Google Ads with little visibility into what was actually driving results. Their previous account management hadn't leveraged years of accumulated performance data, and their conversion tracking was set up incorrectly, which meant the metrics they were relying on weren't accurate.

On top of that, they were competing against large national companies with advertising budgets up to five times their own. Standing out in a crowded market wasn't just difficult. It felt impossible.

They needed more leads, better returns on their ad spend and a clear strategy that could help them compete without blowing out their budget.

Key Problems

High Competition

High competition from large corporate companies spending five times their monthly ad budget.

No Visibility

No visibility into which campaigns were actually performing.

Incorrect Tracking

Incorrect conversion tracking leading to unreliable data.

Untapped Data

Years of campaign data left unused and unoptimised.

Immediate Results Needed

A need for immediate, measurable results to support business growth.

Our Approach

What We Did

Data analysis and audience insights
We analysed historical campaign data to identify the best-performing segments by age, gender, device, day of week and time of day. This allowed us to allocate budget where it would generate the highest return.
Conversion tracking overhaul
We corrected the conversion settings and adjusted location targeting to ensure the account was tracking real leads (not vanity metrics) accurately.
Keyword strategy refinement
We implemented a targeted negative keyword strategy and optimised existing keyword groups to reduce wasted spend on irrelevant searches.
Account restructure for conversions
We restructured the entire Google Ads account to be hyper-focused on driving quality conversions rather than simply generating clicks.

The Results

Metric	Before	After
Cost per lead	$162.00	$64.86
Conversion rate	4.49%	11.49%
Monthly savings	—	~$5,000
Revenue impact	—	$100,000+ in additional revenue

That's a 56% reduction in cost per lead and a conversion rate that more than doubled, all while spending less on ads.

The Bigger Picture

Since partnering with JRNY Digital, Asset Outdoor Additions has consistently generated more leads at a fraction of their previous cost. The savings alone have freed up budget to reinvest in growth, putting them in a position to go head-to-head with the larger corporate competitors they once struggled to keep up with.

This is what happens when your Google Ads strategy is built on data rather than guesswork.

Ready to See Results Like These?

If your Google Ads account is eating into your budget without delivering the leads you need, we should talk. JRNY Digital specialises in turning underperforming ad accounts into revenue-driving machines for service-based businesses across Australia.

Book Your Free Strategy Consultation Today

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How We Helped Asset Outdoor Additions Cut Their Cost Per Lead by 56% and Double Their Leads (With Less Ad Spend)