How a Fencing Company Went From $0 to $700k in Revenue With Just $12k in Google Ads
Twelve months ago, this fencing company didn't have a single customer. They had a QBCC licence and the gear to do the job. But no one knew they existed. No website traffic. No brand recognition. No phone calls at all. Fast forward one year and the team called us to share the news. They'd just hit their first anniversary. The scorecard? $700,000 in revenue. All from Google Ads. Total ad spend for the entire year? $12,000. That's roughly $58 back for every $1 spent on advertising.
The Challenge
This Queensland-based fencing contractor specialises in Colorbond fencing, timber fencing and retaining walls. Built on a simple promise: show up on time, communicate clearly and deliver quality work that lasts. They hold a QBCC Licence, carry millions in coverage and have built a reputation for professionalism. But when they first started, none of that mattered yet. They needed customers to walk through the door. The business was starting from zero. No existing customer base, no referral network and no digital presence. They needed leads immediately and they needed them on a budget that wouldn't sink the business before it got off the ground.
The fencing industry isn't demand-constrained. It's supply-constrained. Customers are actively searching. The question is whether a quality operator shows up when they do.
Key Problems
Zero Starting Point
Brand new business with zero leads, zero revenue and no referral network to build from.
Limited Budget
Limited startup budget with no room for wasted ad spend on unproven strategies.
Competitive Market
Competitive local market with established fencing contractors already advertising on Google.
No Digital Presence
No existing website traffic or digital presence to build from.
Immediate Results Needed
Needed immediate, measurable results to sustain the business in its first year of operation.
Our Approach
We kept it simple. Deliberately. Too many trades businesses get sold a complicated marketing stack before they've even got their first customer. For a startup fencing business that needs revenue now, that's the wrong play. We focused on one thing: getting this fencing business in front of homeowners who were already searching for fencing services and ready to book.
What We Did:
Built a focused Google Ads campaign structured around high-intent local searches like "fencing contractor [suburb]," "Colorbond fencing installation" and "timber fence replacement" — keywords that signal the searcher is ready to hire
Wrote ad copy that spoke directly to what homeowners care about: reliability, clear quotes, licensed and insured — and pointed everything to a clear call to action
Kept the budget lean at roughly $1,000 a month, allocating to the highest-performing keywords and locations, cutting anything that wasn't converting
Let the business do what it does best — the team answered the phone every single time, turning every lead into an opportunity
The Results
Revenue generated: $700,000
Total Google Ads spend: $12,000
Return on ad spend: ~58x
Time frame: 12 months from $0
That's $700,000 in revenue from $12,000 in ad spend in the first year of a brand new fencing business. One channel. One focused campaign. No fluff. This case study isn't about a clever hack or a complex funnel. It's a reminder that in supply-constrained industries, the fundamentals win. The demand already exists. A properly structured Google Ads campaign puts you in front of those customers at the exact moment they're searching.
Book a free growth audit. In 30 minutes, we'll review your current marketing, show you where you're leaving revenue on the table, and map out what a dedicated team could do for your business.
