Case Study

How Hunter Broking Group Grew Organic Traffic by 78% With SEO

An SEO campaign that took Hunter Broking Group from invisible on Google to page 1 — and kept them there.

The Challenge

Hunter Broking Group was founded in 2018 with a vision to make insurance an enjoyable and reliable process for businesses. In just 18 months, the company established itself as a recognised Insurance Brokerage in the western corridor of Brisbane. Realising the potential impact of organic search visibility on their business growth, Hunter Broking Group sought the expertise of JRNY Digital. With a track record of delivering exceptional results, JRNY Digital was entrusted with the task of developing and implementing a strategic SEO campaign to drive targeted traffic to Hunter Broking Group's website.

Key Problems

Technical SEO Issues

Technical SEO issues found on the website affecting site crawlability and indexing.

Not Appearing Locally

Not appearing on Google locally, missing out on valuable local search traffic.

Ineffective Content Linking

Content rich website but ineffectively linked — consolidating and interlinking content was needed.

Minimal Featured Snippets

Very minimal featured snippets presence, limiting visibility on search results.

Low Domain Authority

Few domains linking back to the website, resulting in low domain authority through backlinks.

Low Keyword Visibility

Low visibility for service-based keywords in Brisbane, impacting online performance and authority.

Low Brand Presence

Low brand presence on the SERPs, affecting overall visibility and recognition.

Our Approach

Our approach to help Hunter Broking included heavily focusing on optimising the website as an authority in its industry as well as the local area of Brisbane.

The solution consisted of:

Detailedly optimising the website's technical SEO to maximise page crawl depth and indexing of key pages

In-depth keyword research to identify local keywords with high potential search volumes

Optimising the Google Business Profile to reflect the website's location and target radius

Link building through guest posting, press releases and local citations to grow overall domain authority and local relevance

The Results

We achieved impressive results, including a 78% increase in organic sessions, a 45% increase in conversions, position 5 on page 1 for "insurance broker Brisbane," featured snippets on informational pages, and 108 linked domains acquired through successful link building.

If you're looking to get results like these, schedule in a free strategy consultation with us now!

78% increase in organic sessions & 45% increase in conversions

Keyword focus "insurance broker Brisbane" achieved position 5 on page 1 of Google

Attained featured snippets on informational pages

Attained 108 linked domains through link building

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