3rd Story Case Study - JRNY Digital

The Challenge

3rd Story is a locally-based fashion brand nestled in suburban Melbourne, renowned for its commitment to sustainability and style. With a focus on comfort and a relaxed fit, 3rd Story curates an exclusive collection of easy-wearing shapes and layering pieces, thoughtfully designed to elevate your everyday wardrobe.

An ambitious eCommerce company with a passion for growth and sustainability, 3rd Story faced the challenging task of scaling profitably through Facebook Ads. Initially they experienced considerable success, but soon encountered a frustrating plateau that led to a decline in profitability. That's when they reached out to JRNY Digital for help.

Key Problems

Inability to Scale Significantly

3rd Story encountered challenges in expanding their operations and growing their business to meet the demands of an expanding customer base.

Profitability Plateau

As the company attempted to scale, they experienced stagnation in their profit margins, hindering their financial growth and stability.

Resource Allocation Issues

Allocating resources effectively to support growth while maintaining profitability proved to be a complex balancing act for 3rd Story.

New Customer Acquisition

The brand were very reliant on existing customers for daily sales. Although this was a great metric to have, generating new customers from cold traffic proved to be an issue.

Market Competition

In the midst of expansion, 3rd Story faced increased competition from other fashion brands vying for market share, impacting their growth potential.

Customer Retention

Sustaining customer loyalty while expanding the customer base required careful attention to customer satisfaction and retention strategies.

Marketing and Brand Positioning

Effectively marketing their brand and maintaining strong positioning were crucial to gaining traction in a competitive market and attracting new customers.

Our Approach

Our approach focused on leveraging the brand and pulling all the levers we could to drive more acquisition on the front-end while also increasing the lifetime value of each customer on the back-end. Within a few weeks of coming on board, we revamped their Facebook Ads, Instagram Ads and Google Ads campaigns, improved the Shopify website through CRO, and set up automated email marketing to nurture new leads and drive retention.

The solution consisted of:

Re-structuring and rebuilding their Facebook Ads and Instagram Ads campaigns to be more methodical for scale and growth

Identifying and validating evergreen offers and ads that allow the brand to scale substantially

Resource allocation — directing budget to highest ROI channels and culling underperforming channels

Website conversion rate optimisation to improve conversion rates on the Shopify storefront

Data analysis and forecasting to determine the most profitable product lines and make optimal decisions on stock ordering

Taking a data-driven approach to scaling campaigns to ensure we consistently hit target MER and ROAS goals week-on-week

The Results

The power of strategic insights, data-driven decisions and our commitment to excellence all contributed to 3rd Story's triumphant journey toward scaling profitably in the dynamic world of digital commerce.

If you're looking to get results like these, schedule in a free strategy consultation with us now!

How 3rd Story Generated $843k in Revenue at a 5.31 ROAS With Facebook Ads