Cane Wood Emporium Case Study - JRNY Digital
Case Study

Cane & Wood Emporium

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The Challenge

Cane & Wood Emporium is a small family-owned business located in Sydney, New South Wales. Established in the early 80's, the business had established itself amongst its peers as the go to place to restore, repair and import cane furniture and materials. Jeremy and his family had been running the business for 36 years without having the need to leverage much online presence. However, after several lockdowns due to the pandemic, their in-store sales had taken a huge hit and they were in search for a quick solution to turn things around. With a lack of walk-in traffic to their stores and no experience with digital marketing, things were looking grim -- That's why JRNY digital stepped in.

Key Problems

Cane & Wood Emporium

Zero Online Visibility

Brand new business with ZERO online visibility.

No Marketing History

Never run any advertising or marketing in the past.

Limited Budget

Not a lot of budget to work with for advertising.

Urgent Results Needed

Needs results immediately to sustain the business.

Pandemic Restrictions

Pandemic limited the ability to drive people in store.

Our Approach

The approach was simple: Craft an insanely high converting Facebook Ads & Instagram Ads campaign + improve the Shopify website to promote their best products and generate as many customers as possible.

The solution consisted of:

Improve their current Shopify website

Develop a highly optimised Facebook Ads + Instagram Ads campaign

The Results

Revenue: $32,929.58

Ad Spend: $1,000

ROAS: 32.92

Increase in revenue from previous month: $23,615.28

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