Becker Watt Lawyers Case Study

The Challenge

Becker Watt Lawyers is a reputable and well-established law firm known for its expertise and dedication in providing comprehensive legal services to individuals and businesses. With a team of experienced attorneys and legal professionals, the firm operates with a commitment to excellence, integrity, and personalized client representation. Becker Watt Lawyers has been serving clients for several years, earning a strong reputation for their professionalism and successful legal outcomes. The firm's diverse portfolio of legal services covers a wide range of practice areas, catering to the legal needs of both individual clients and corporate entities.

Despite their solid reputation and expertise in the legal field, Becker Watt Lawyers was facing a significant challenge in reaching their target audience effectively and standing out in a competitive market. The firm's marketing efforts have not been yielding the desired results, and they are struggling to attract new clients and expand their client base.

Our client had suspicions that their previous agency wasn't giving them the service that they had promised. They felt like they were being taken for a ride. That's where JRNY Digital stepped in to help.

Key Problems

Previous Agency Not Delivering

Previous agency was not delivering results, leaving the business without the growth they expected.

Fabricated Conversion Data

Conversion tracking was incorrect, resulting in 1,408 fabricated leads in the ad account.

Wasted Ad Spend

Over $170k in ad spend to date with 1,000's of fake conversions in the account.

High Cost Per Lead

Cost per lead was too high, making the marketing investment unsustainable.

Insufficient Lead Generation

Not generating enough leads to support the firm's growth objectives.

Our Approach

The solution consisted of:

Landing Page Development to ensure congruency and a seamless user experience for potential customers looking for law services

Fixing attribution and conversion tracking to ensure accurate data and insights

Custom reporting dashboard for transparent campaign reporting

Re-structuring the Google ads campaign to target only high-intent searches and advanced bid adjustments to only bid for keywords with the highest possible chance of converting

Running a Facebook Ads remarketing campaign to stay-top-of-mind and re-engaged website visitors that didn't convert

The Results

13.74% landing page conversion rate

Average cost per lead of $105.47 in the law industry (200% decrease cost per lead year-on-year)

Increased lead quantity by 400% year-on-year

Accurate data and insights

Highly relevant and high quality leads

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